Hosted by Rory F H Smith (FT HTSI)
As expectations around travel continue to shift, the aviation and automotive industries are rethinking what movement means, not just as a function, but as a curated experience. The rise of experiential mobility roundtable brought together leading voices in design and innovation to explore how technology, creativity and a hospitality-led mindset are shaping the future of how we move.
With contributions from Bentley Motors, Delta Air Lines and leading aviation and automotive design studio, NewTerritory, this roundtable explored how brands can move beyond standardisation and deliver experiences that engage, surprise and resonate with a new generation of travellers.
From electric luxury vehicles to connected, intuitive air travel, the conversation offered a forward-looking view of how innovation in design and experience can elevate every journey.
Aviation design studio insights from Delta Air Lines and NewTerritory
As a leading aviation brand experience studio, NewTerritory shared its vision for the future of flight, where thoughtful design, data and service innovation can restore the joy of travel. Delta Air Lines offered valuable insight into how a global airline is using design to redefine its brand experience across every touchpoint.
Automotive brand experience studio London - the future with Bentley Motors and NewTerritory
Representing forward-thinking automotive design from an ultra-premium vehicle manufacturer, Bentley Motors discussed how design excellence and a heritage of craftsmanship are being reimagined for the electric era. NewTerritory, a pioneering automotive brand experience studio in London, outlined its approach to designing emotionally resonant, future-facing mobility experiences that draw from hospitality and technology.
Restoring the magic of travel
Designing with a hospitality mindset
Data, connectivity and the seamless journey
Meet our expert speakers
User Experience Design & Innovation Expert, Bentley Motors Ltd
Vice President, Brand Experience, Delta Air Lines
Founder, NewTerritory – a leading aviation and automotive brand experience studio based in London
Why experiential mobility matters now
As electrification, automation and digital transformation continue to reshape travel, experience design has become a key differentiator. Studios like NewTerritory, are leading the charge by helping brands deliver emotionally engaging, future-ready journeys.
