NewTerritory is an independent creative studio based in London.

We believe positive experiences with the brands, spaces, products and services around us, have the power to improve our relationship with the world we inhabit - through well designed moments, we can shape and build greater advocacy, longevity, connectivity and delight.

Spanning brand vision and sustainable futures, to well-being, mobility and connected living,
we partner with and help support brands navigate an evolving, interconnected landscape.

Through our deeply collaborative, multi-disciplinary approach and diverse cross-sector knowledge, we create greater impact for people, planet and profit.


We start by carefully tracing the journey; creating a vision and mapping each moment with a focus on the small things others often miss. These details allow us to craft meaningful moments. Taking a thoughtful, empathic approach, we create brand experiences that delight from start to finish.


Genuine change starts from the inside out, which is why our creative process is rooted in building meaningful relationships with internal teams, allowing space for experimentation and collaboration to transform vision into reality. 


We’re committed to positively impacting the bottom line, the people we design for and the planet. From KPIs to carbon footprint, we measure how our work affects the world around us and care deeply about the legacy it leaves behind. 

Our capabilities

  • Brand purpose, positioning and proposition
  • Brand and portfolio system thinking
  • Research, forecasting and insights

Brand Vision & Strategy

  • Industrial design across product and packaging
  • Spatial and environmental design
  • Colour, material and finish
  • Mock ups and visualisation

Physical, Space & Environments

  • UX and UI
  • Human Machine Interface (HMI)
  • Virtual environments and metaverse
  • Prototypes and creative technology
  • User testing and data science

Interaction & Digital

  • Brand identity
  • Principles, toolkits and guidelines
  • Journey mapping and service design
  • Customer experience, vision and innovation
  • Employee experience and value proposition

People, Culture & Change

We’re always on the lookout for new talent

See current roles ↗

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