NewTerritory is an award
winning global design and
brand experience studio
01 VISION
Define what you stand for and where you’re going next. Guided by principles and North Stars that create internal clarity and external coherence.
BRAND STRATEGY
RESEARCH & INSIGHTS
EXPERIENCE STRATEGY
CUSTOMER JOURNEY DEFINITION
02 EXPERIENCE
Experiences built around signature moments that reshape perception and earn advocacy.
Design semiotics & dna
Industrial design
Spatial design
service design
digital design
employee experience
03 COMMUNICATION
Storytelling through signature expressions that engage audiences, foster loyalty and inspire action.
VISUAL IDENTITY
VERBAL IDENTITY & NAMING
PRODUCT MARKETING
TOOLKITS & GUIDELINES
04 MEASUREMENT
Measurement, testing and optimisation tools guided by our proprietary framework, Aura.
BRAND MEASUREMENT
BRAND EXP MARKET MODELLING
CONCEPT TESTING
geniant, our AI Consulting & Engineering Partner
geniant, our parent company, is a global AI consulting and engineering firm, trusted by regulated enterprises across financial services, aerospace, healthcare, and consumer markets.
Behind the brand, product, and physical experiences that we design, geniant maps the technology and AI infrastructure that makes it real and engineers it into production.
Read about our Integrated Experience Architecture (IXA) here.
Finding and sequencing the highest-impact AI opportunities in customer or employee experiences.
Turning the right experience workflows over to AI agents, rewiring the operating model from pilot through to production.
Building digital experiences faster and with higher fidelity, without losing rigour along the way.
Pressure-testing data, governance, security, and operating models so AI is built cleanly into the architecture.
