AI in Design — Threat or Ally?

Sharing perspectives on AI

Design Director, Tim Smith, was asked by Design Week if AI is a threat or an ally to the industry. Alongside Superunion, Monopo London, Blond, Co:collective and Design Partners, Tim shared his thoughts on the ever-evolving subject.

“AI has been serving designers for a long time already. Just look at the many Photoshop tools that autocorrect our images and fill in the blanks, the algorithms that reduce weight in componentry or adaptive typography that enhances legibility based on your biometrics.”

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