Thought leadership

Tying the Future of Flight with Consciousness

Fly Conscious

We foresee future worlds of product, service and experience which embody a systemic shift towards responsible mobility — offering new expressions of premium considerations.

Here we unpack 4 perspectives that ties Future of Flight with consciousness: Material Systems, Green Reality, New Energy Future and Connected Cities.

Materially Better

—Across industries, start-ups and legacy corporations alike are moving to waste-to-value models. With an ever-growing conscience on sustainable design, process and stewardship are becoming markers of quality and care.

Polestar are defining a new normal — demonstrating that there is no loss in premium, with circular technologies wrapping the passenger in sustainably stewarded materials.

How can aviation interiors adopt circular material models and how might these improvements be communicated aesthetically, express responsible material stewardship at brand level?

Universal Hydrogen

—Through the design of the H2 module and journey-mapping the lifecycle of the entire system, we’re helping shape the future of zero emission aviation.

The journey to decarbonise aviation with H2 started with building a system articulated around hydrogen’s logistics, defining a design language that drew on brand ambition and manufacturing intent for H2’s modules.

We’ve produced high fidelity imagery that enabled key stakeholders to secure $62 Million in investments and allowed the first successful test flight in March 2023.

Energetic Environments

—As societies grapple with the challenge and opportunity of energy transition, our relationship to the natural world and our place within it is amplified through the harnessing and expression of smart power usage.

Mobility innovators H55 offer electric propulsion for aviation drawing on solar energy. While in hospitality through sensorial cues, Koji Sayro Café curate circadian glow evoking natural rhythms.

How will cabin interiors evolve to reflect advances in sustainable power and fuel propulsion, communicating a new era in responsible flight?

New City Scapes

—As new modes of air travel come on stream, from autonomous flight to eVTOL — so too do new infrastructure of access and connectivity.

Joby Aviation have partnered with skyports in developing Living Lab Terminal. Set to explore how ‘zero wait’ travel and decentralised urban departure hubs will change the future of mobility and shape the urban landscape.

How could your interactions with cities evolve as new mobility grants us access to extended urban networks and what services will emerge to serve these new cultural and economic conditions?

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