Stories

In Conversations

Delve into our latest projects, news and thinking.

Watch, listen and read our latest conversation pieces.

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'IN CONVERSATION' DIRECTORY
STORY VIEW
WATCH & LISTEN
Do brands really understand their customers?
Patrick Fagan + Ben Harding
Do brands really understand their customers?
Redefining the Frictionless Brand Experience
Jack Holloway + Clare Dowdy
Are brands too obsessed with removing friction? | The future of brand experience
Restoring soul into Automotive Design
Luke Miles + Steve Fowler
Is automotive design losing its soul? The future of experiential design
Can mistakes strengthen brand loyalty?
Jérôme Nelet + Brandi Wyche
Can mistakes strengthen brand loyalty for airlines? The power of service recovery design
Automotive Design in the EV Era
Luke Miles + Rory F H Smith
What is the future of automotive design in a world of EV parity?
The New Creative Studio
Luke Miles + Ben Harding
What is the future of the creative studio?
The rise of experiential mobility: the future of aviation & automotive design
Rory F H Smith + John Tighe + Mauricio Parise + Luke Miles
The rise of experiential mobility: the future of aviation & automotive design
IN CONVERSATION WITH
READ
Why are brands still static in a real-time world?
Ben Harding + Simon Chuck
Too short to fly, too long to drive
Nadja Orwell + Liam O’Neill
A microcosm of living
Isabella Speight + Luke Miles
Differentiating your AI agents
Isabella Speight + Ben Harding
The Echo Chamber: Beyond surface mastery
Ben Harding + Luke Miles
Workplace through hospitality design
Luke Miles + David Dewane
Designing for Culturally Resonant Spaces
Luke Miles + Jérôme Nelet
The future of car interior design
Luke Miles + Simon Chuck
Thinking
The New : New
Thinking
Move BEYOND
Thinking
Fly AWE
Thinking
Exploring Food Futures
Thinking
Re:Frame — Circularity In Flight
Thinking
Insights from AIX 2023
London Tech Week 2023London Tech Week 2023
News
London Tech Week 2023
Thinking
Pivot Now for a Better 2040