A New Frontier for Auto Adventure
We partnered with Ford to create Frontiers, a new brand extension that shifts the company from a traditional motoring legacy into an experiential lifestyle first organisation. This platform brings belonging to the heart of the brand while celebrating the unique product propositions of Ford's adventure and SUV collections. By focusing on a community driven experience, the ecosystem not only deepens long term customer loyalty but also unlocks entirely new revenue streams far beyond the initial vehicle sale.
ELEMENTAL IMMERSION
Frontiers Basecamp moves far beyond a traditional showroom to act as a dedicated launchpad for adventure. The space is anchored by its signature Elemental Immersion chamber, bringing wind, rain, snow, and heat to life against a shifting digital backdrop. Visitors do not just look at the vehicle, they feel the raw environments it was built to master, physically proving Ford's unshakeable capability and giving drivers the absolute certainty to conquer any terrain.
WAYFINDER 01
Introducing Wayfinder 01, an AI-assisted companion that transitions seamlessly from the vehicle to a handheld device. Powered by machine learning that sharpens with every journey, it quietly maps the environment to reshape your route in real time based on weather, location, and date.
On the trail, the device acts as the ultimate guide. It educates you on the surrounding wilderness and sparks moments of meaningful serendipity, placing the collective knowledge of the natural world directly in your palm. Every expedition becomes an unrepeatable, highly personalised discovery.
BUILT FOR EXPLORATION
The Frontier brand celebrates the joy of the journey, placing Ford at the heart of an ecosystem of spaces, products, and experiences. The identity transforms landscape typologies into graphic assets, paired with a fluorescent green palette inspired by the outdoors and the need for visibility when exploring. The visual expression inspires customers to travel further, fully equipped for whatever they find along the way.
